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Bangladeshi Talents
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Rubaba Dowla

28+ yrs

Country Managing Director Bangladesh , Nepal and Bhutan at Oracle

OracleDhaka

About

Country Managing Director of Oracle for Bangladesh, Nepal and Bhutan since 2019, and founder of the digital healthcare platform Pulse Healthcare Services. She spent eleven years at Grameenphone, joining in 1998 and rising through Head of Marketing to Chief Communications Officer as the company grew from a start-up to the market leader with revenue above a billion US dollars, then led service, mCommerce and public relations at airtel Bangladesh for six years. She served as President of TiE Dhaka. She has completed executive programmes at Harvard Business School, London Business School and the Stockholm School of Economics.

Expertise

TechnologyTelecomHealthcare

Experience

  1. Country Managing Director Bangladesh , Nepal and Bhutan

    Oracle

    2019 — PresentBangladesh

  2. Founder

    Pulse Healthcare Services

    2017 — PresentDhaka, Bangladesh

  3. President

    TiE Dhaka

    2018 — 2020Bangladesh

    https://tie.org

  4. CHIEF SERVICE OFFICER AND HEAD OF MCOMMERCE , PR

    airtel

    2010 — 2016Dhaka , Bangladesh

    • Oversee service portfolio including all customer touch points • Manage service experience , contact experience, zonal experience , self service and High value segment across touch points • Manage Mcommerce portfolio with P&L responsibility • Manage PR and Internal, external communication to customers, stakeholders ( Public/private institutions ) and media

  5. CHIEF COMMUNICATIONS OFFICER (CCO)

    Grameenphone Ltd

    2008 — 2009Dhaka Bangladesh

    • Formulate integrated, strategic and tactical brand activities, spokesperson for the company • Oversee corporate reputation among internal and external stakeholders, IPO campaign management • Manage the portfolio of social investment (CSR) and media initiatives • Strategic sponsorship programs and events for image building • Internal and external communications to customer, stakeholders and Media • Achieved highest level of brand preference score in 2009 from earlier years through successfully launching of integrated GP repositioning campaigns.

  6. Director -Head Of Marketing

    Grameenphone Ltd

    2008 — 2009Dhaka , Bangladesh

    • Segmented marketing strategies , product portfolio management with P&L responsibility. • Customer Relationship Management (CRM) strategy and operational execution • Design & deployment of all products, VAS , DATA (mobile money, content mgt, innovative services) • Mother Brand & sub-brands positioning and portfolio management • Managed 13% revenue growth worth of USD 10OMn (approx.), while maintaining 60% revenue market share through high acquisition, managing churn, increased focus on VAS and high ARPU segment.

  7. HEAD OF BRANDS AND CUSTOMER SERVICE DIVISION

    Grameenphone Ltd

    2006 — 2008

    • Responsible for P&L and customer service function maintaining positive customer experience across all touch points • Lead company strategy development and operational plan implementation • Design segment strategy through value proposition with differentiated products and VAS • Reposition the youth brand djuice with value proposition on life style attributes.

  8. HEAD OF MARKETING

    Grameenphone Ltd

    1998 — 2006Dhaka , Bangladesh

    • Joined GP in 1998 as officer Product development and Planning & became Head of marketing in 2005 • Responsible for maintaining market share and revenue growth of the company • Product portfolio management , VAS, DATA management • Restructured the marketing division for operational excellence • Aligned high level activities and strategies of marketing , Sales and Distribution and customer mgt Division • Developed full functions of market research, product planning and development