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Malik Mohammed Sayeed

24+ yrs

Chief Executive Officer at Square Toiletries

Square ToiletriesDhaka

About

Chief Executive Officer of Square Toiletries, appointed in 2025 after two years as Chief Operating Officer and five as Director and Head of Operations. He joined the company in 2002 and led its marketing for sixteen years, a period over which it became the second-largest FMCG business in Bangladesh. He is also Vice President of the Bangladesh Archery Federation. He holds an MBA from the Institute of Business Administration, University of Dhaka, and a postgraduate diploma in human resources.

Expertise

FMCGMarketingOperations

Experience

  1. Vice President

    Bangladesh Archary Fedaration

    2025 — Present

  2. Chief Executive Officer

    Square Toiletries Limited

    2025 — Present

  3. Director

    IBA Alumni Club

    2025 — Present

  4. Chief Operating Officer

    Square Toiletries Limited

    2023 — 2025

  5. Director , Head Of Operations

    Square Toiletries Limited

    2018 — 2023Dhaka, Bangladesh

  6. Head of Marketing

    Square Toiletries Limited

    2002 — 2018

    System and discipline are what I am after where positivity is the core driver. I am keener to develop leader rather practicing leadership. In my current role I also Coordinate operations for overall business development along with projects & Master Plan targeted 2030. I am also assigned in group corporate affairs ensuring Square Group’s Interest & Exposure across the collateral. This role covers legal to regulatory, PR to publication, engagements to thought out signature events like DIFF, Square Presents Bengal Classical . Love Innovation. Embedded technology in marketing forecast, supply chain, sales force automation etc for higher efficiency, cost savings and faster decision making. My family orientation of handling Business helped me to maintain stable top/bottom line growth percentage through possible adjustment. And yes I can make Business Look Good by leveraging social agendas. Without spending a single penny Square Toiletries is meaningfully making happy consumers through care based marketing. Introduced a digital platform for mothers at pregnancy and child care phase knowing lack of information at their regular life. Engagement through digital media, having own blog for mothers , chase consumers through call center even reaching up to 36 lac mothers by giving free doctors advice , vaccination awareness and growing up tips- all these are tagged with Relevant Brands based on Business Merit. Despite having more than 60% Market Share, introduced 2nd Sanitary Napkin Brand from Square meant for 4 million working women in RMG. Used this platform to leverage total Square portfolio by working with Development sectors on hygiene issues to share cost of operation for expansion of alternative & rural channels. Establish partnership with factories even more comprehensively by providing free health service from STL care line and reduced price square products for workers. Result is making square Toiletries portfolio available in major compliance factories.