Faria Yasmin

About

Managing Director of Bata Bangladesh since 2025, after a year as Chief Business Officer for ACI's foods and commodity brands. She has spent more than two decades in FMCG, running ACI Foods, ACI Flour and ACI Edible Oil as Business Director with full profit-and-loss ownership, and earlier led antiseptics, air care and personal care for Reckitt Benckiser across Bangladesh and Sri Lanka. She read Marketing at the Institute of Business Administration, University of Dhaka, taking both her BBA and MBA there.

Expertise

Experience

1. Managing Director

   Bata Bangladesh

   2025 — PresentBangladesh

2. Chief Business Officer- Aci Foods and Commodity Brands

   Lentil) Aci Edible oil Limited

   2024 — 2025

3. Business Director

   Oil Limited

   2021 — 2024

   Responsible for full business and operation of ACI Foods Limited , ACI Flour Limited, ACI Edible Oil Limited ,Export-ACI Consumer Brands Drive full business and profitability. Direct Reports: All the concerned functional heads(Sales, Marketing, Procurement , Factory & operations)

4. Business Director

   ACI Foods Limited

   2017 — 2021

   Responsible for full business and operation of ACI Foods Limited, a sister concern of ACI Limited. Drive full business and profitability. Direct Reports: All the concerned functional heads(Sales, Marketing, Procurement , Factory & operations)

5. Business Manager

   ACI Foods Limited

   2016 — 2016Gulshan Tejgaon Link Road

   Responsible for full business and operation of ACI Foods Limited – a sister concern of ACI limited, one of the leading conglomerates of Bangladesh Drive full business and profitability. Direct Reports: All the concerned functional heads(Sales, Marketing, Procurement , Factory & operations)

6. Cluster Marketing Manager (Bangladesh /Srilanka)- Hygiene and Personal Care

   Reckitt Benckiser Bangladesh Limited

   2013 — 2016Gulshan 1-Dhaka

    Head of Antiseptics and Personal Care business for Bangladesh and Srilanka (Dettol brand : Soap, Handwash, Antiseptics Liquid, Dettol Plaster, Dettol Shower Gel, Sanitizer;Veet & Dermi Cool)  Responsible for managing full portfolio and team for these categories for both of the countries, strategy building, Profit -Loss & Growth  Building short term and Long term portfolio strategy and Marketing strategy based on different needs of the countries

7. Product Group Manager- Antiseptics, Aircare & Shoe Care

   Reckitt Benckiser Bangladesh Limited

   2011 — 2013

8. Marketing Manager

   Bangladesh Edible Oil Limited (BEOL)

   2010 — 2011Gulshan 2, Dhaka

    Develop and build company brands through developing proper brand strategies , supervising all brand related activities and creating long terms preference and equity for the brands of the company( Brands: Rupchanda, Meizan, Kings, Olivoila). Leading the marketing team.

9. Brand Manager- Parachute Coconut Oil & Parachute Extensions

   Marico Bangladesh Ltd.

   2006 — 2009Uttara, Dhaka

   Parachute Coconut Oil (Largest personal care brand in Bangladesh in terms of Value) & Parachute Extensions – (Parachute Beli, Parachute Advansed Enriched Coconut Hair Oil, Parachute Aftershower range, Parachute Therapie) • Responsibilities include:  Overall Brand management  Responsible for financials and marketing budget of the brand  Formulating brand strategies and operational plans  New Launches & Communication development  Overall strategy development & handling of the mother brand of the company

10. Brand Executive (Culinary Brand: MAGGI®)

    Nestlé

    2002 — 2006Gulshan 2, Dhaka

    • Responsibilities included:  Brands: MAGGI® Soup (Thick), MAGGI® Hot Cup, MAGGI® Flavor World, MAGGI Noodles  Formulating brand strategies and operational plans.  Managing marketing budgets  Executing plans in coordination with support departments (sales, finance, legal, demand planning, distribution etc.).  Developing new products and businesses.  Formulating Promotion ideas and Execute them as per yearly plan